Everyone is different. Thankfully, tabletop wargames offer a great case study of the various player psychographics that help designers categorize different types of players and what makes them tick. Timmy, Jimmy, Spike, and Vorthos are all equally valid and developers should be cognisant of their wants, needs, and turn-offs.
The Tau Empire is well known for its devastating ranged firepower and not much else. This polarizing design offers players who are drawn to that play style a comfortable and familiar place to get into Warhammer while leaving a sour taste in other players’ mouths who prefer meeting their opponents in face-to-face combat. It is often more effective to create a game that some people love and some people dislike than a game that everyone thinks is so-so. Focusing on the various types of players your game will attract will help you create unique experiences that will resonate with different types of people.
Orkz are as simple as it gets: march forward, charge, and clobber your opponent. Timmy prefers showing up to the game table with a few beers and a bowl of peanuts and appreciates the lack of complexity, while Johnny would be bored before the game even started.
Johnny wants to express something about themselves, and thankfully, tabletop gaming offers plenty of opportunities. Not only does the act of hobbying create a sense of ownership, but the Johnny will also be happy as a clam with a list building app or a codex with all of the options and combos they have at their disposal laid bare.
Spike isn’t looking for a specific aesthetic or style as much as they enjoy the experience of learning and perfecting their gameplay to be the best that they can be. Skill expression isn’t as much of a concern, as long as they have the best chance at winning. This player will be more focused on the minutae of gameplay rather than anything else and pushing specific values in certain areas will give them plenty of clues to discover.
Vorthos are often more difficult to design for, given they are specifically drawn to the storylines, characters, and background lore. Tabletop wargaming offers a unique look into potential gameplay hooks for these types of players; fundamentally tabletop gaming is about shared storytelling and these players will be most drawn to that aspect of the game. Artwork, stories, and the miniatures themselves will do wonders towards catching a Vorthos’ eye.
These basic player psychographics extend far past tabletop wargaming, but they can be especially useful when designing a multifaceted miniatures strategy game. No player will love every aspect of your project, but when each feature is designed to be loved by someone, you’re bound to have left a memorable expression.
Magic: the Gathering’s most prized treasure, Mark Rosewater, presented a panel at CDC called “20 Lessons from 20 Years of Magic.” His speech focused on various aspects of game design lessons that he had learned over his tenure at Wizards of the Coast, but many can apply to fighting games as well. Please excuse me as I loosely paraphrase Mr. Rosewater and cherrypick his lessons that I find specifically valuable. There’s a chance I may have also heard of these on his podcast, Drive to Work.
Player Psychographics
Take the player psychographics that Rosewater so often references when discussing the audience for Magic: the Gathering for example. The spectrum of Timmy, Johnny, Spike, and Vorthos is a lens through which you can view anyone, not just card game players. To paraphrase Mr. Rosewater, a Timmy plays to experience something spectacular, a Johnny plays to prove something about themselves, a Spike plays to win, and a Vorthos plays to experience the story.
The fighting game community includes more specific player archetypes, but I would argue that we all have a little bit of Timmy, Johnny, Vorthos, and Spike in each of us. Keeping these hypothetical players in mind when designing your fighter will ensure that you’ve done your due diligence to include a wide variety of player perspectives into your work (or not, if that’s more your style!)
Don’t Fight Human Nature
At the end of the day, game design is all about conveying and in many ways teaching players complex concepts without ever being able to sit down with them individually. Part of that journey is doing one’s best to pack as much information up-front as possible by utilizing ideas and concepts that the player is already familiar with to ease them into learning about whatever it is that makes your game unique.
The first step on that path is to acknowledge that you cannot and should not try to fight human nature unless that is the expressed purpose of what you are trying to pull off. Otherwise, it’s best to stick to the familiar when necessary and use that to expect certain responses in return.
Players have a finite amount of time and a near-infinite inventory of great fighting games to enjoy. Don’t expect a player to want to learn how to ride a pogo stick when they already know how to ride a bicycle, for lack of a suitable metaphor. Only spend those precious mental resources on teaching your players about what makes your game cool!
Look at this selection of vampire colors!
Discovery & Self Expression Are Vital
Although it differs among players, a key component to analyzing the player psychographics mentioned above is that each player is, in some part, in it for themselves. That isn’t to say that they don’t care about the other players, but they do ultimately want to express or discover something about themselves.
Providing that player agency can be as simple as a variety of color palette choices at character select or as complex as an in-depth combo system that requires years to truly master. Whatever avenue for self expression your game eventually utilizes, being cognizant of what you are providing your audience to discover will make for a more compelling player experience.
If Your Theme Isn’t At Common, It’s Not Your Theme
I’ve left this for last simply because it deserves more explanation than the others. Magic: the Gathering separates its cards into a variety of rarities: common, uncommon, rare, and mythic rare. These have differing rates of occurrence in a booster pack, meaning that most players who purchase products from Wizards of the Coast will run into commons way more often than rare or mythic rares.
These categories offer designers a chance to throttle the player experience and leave more complex concepts or mechanics for rare or mythic rare cards. If a new player runs into a complex mythic rare, that’s okay because it is only one of potentially hundreds of other cards they own, most of which are simple enough to grok without years of experience playing the game at a high level.
Fighting games are similar, except instead of gating mechanics behind card rarities, fighters have normals, command normals, target combos, specials, ex specials, super arts, super desperation moves, and too many more to list here. Most of a character’s moves are going to be normals—their punches, kicks, and basic martial art attacks. Street Fighter’s Ryu, for example, has plenty of normal moves (Street Fighter is traditionally a six-button fighter), but only three or four special moves, and one to three super arts in his arsenal. Throwing a fireball requires a unique joystick notation as well, leaving some new players left mashing buttons rather than trying to do a 623 motion.
“Grok?”
Mr. Rosewater emphasizes in his lessons on card game design that whatever one’s theme is, it should be readily apparent to a new player after confronting their first booster pack of cards. Given that only 3/15 of the cards in any normal pack will be uncommon and 1/15 of them will be rare or mythic rare (although they’ve changed the specific numbers and types of booster packs since I quit playing), that means that 11 of the 15 cards that a new player purchases will be common and, therefore, limited to being relatively simple compared to others.
In the same way that a Magic set’s theme should be apparent at common, so too should a fighting game’s theme be apparent to players who simply mash buttons and don’t wait long enough to learn how to do a hadouken. If you don’t want players to have to worry about links or precise timing between normals, make your basic attacks chain into one another. If you want to focus on aerial combat, give some fighters grounded normals that leave them airborne. Conversely, if you want a fighter to focus on grounded combat, provide them opportunities to keep their opponent where they are most effective and limit their options to jump.
This applies to both universal mechanics and character-specific themes; if your most inexperienced players can’t “get it” after hitting a few buttons, it needs to be better baked into the foundation of the player experience.
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